دانلود مقاله لاتین با عنوان سطوح کنترل مدیریت فروش و شایستگی ها: پش آیندها و برآیندها

  A B S T R A C T The pursuit of superior salesperson performance and higher levels of sales organization effectiveness is a growing management priority. Management control is an important antecedent to several aspects of salesperson performance and organizational effectiveness. However, prior research has neglected two important issues. First, the impact of market orientation on sales manager control approaches has not been previously considered. Second, sales manager competencies in ...