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The role of trust in e-commerce relational exchange: A unified model تعداد صفحات فایل اصلی مقاله : 10 صفحه تعداد صفحات فایل ترجمه شده : 16 صفحه مترجم : آنوشا امیررفیعی Abstract: Recently, studies of B2C e-commerce have used intention theory to understand the role of trust of Internet transactions but most have investigated only a component of e-commerce (e.g., initial adoption or continuance) and neglected the role of good relations with the consumer in ensuring a successful sustained relat ...