دانلود ترجمه مقاله پشت پرده مشکلات بازاریابی

لینک پرداخت و دانلود *پایین مطلب* فرمت فایل:Word تعداد صفحه:5 BEHIND MARKETING'S WOES: Marketing is ripe for a revolution because its failures are so apparent. "Everybody--stockholders, directors, CEOs, customers, the government--is angry because marketing, which should be driving business, doesn't work" write marketing executives Kevin Clancy and Robert Shulman. One of the most important reasons for this breakdown is that research is not working because of flaws in its basic premises. پشت ...