دانلود ترجمه مقاله 2017 الزویر با عنوان(social identity dimension and consumer behavior in social media)

            نویسندگان:Tien wang کلمات کلیدی:Social media-Social identity theory-use behavior-purchase behavior-dimensional effect   ABSTRACT   As technological advancements continue to evolve, consumer use and purchase behavior also change in response to the emergence of new tools such as social media. Given that more marketers have shifted their focus toward engaging customers in the development of their marketing mix via social media platforms ...